Privacy Statement

You provide us with personal information when you attend one of our courses, receive our newsletter or download a white paper. This is also sometimes required when you want to attend a training course. In other cases we must request your permission. We can imagine that you would like to know why we request such personal data and what we do with it. We would be happy to inform you of this.

We store your data in a secure manner

We ensure that all the data, which you have provided us with, is stored a secure manner. Anyone who has nothing to do with your data simply may not have access to it. By reading the below you will find out when and why we forward your data to someone else – we will then request that the other party treats your data with the same confidentiality as we do and only uses this data for the purpose for which it received such data. If you feel that this is not the case, then please let us know.

Customer experience improvements

We often make use of your data to improve your overall customer experience. We, for example, use the data from previous orders, your IP address and your browsing and search behaviour which are stored in cookies. You can read more on cookies below. We always store this information anonymously and do not share it with others.


Gladwell Academy uses cookies and other techniques on its websites. We feel that it is important for you to know how and why we use cookies. Below, we would like to provide you with as much information as possible on the use of such techniques.

Which cookies do we use? In short:

Functional cookies or necessary cookies

Functional cookies ensure that our website functions properly. Consider, for example, functionalities such as placing a product in your shopping cart or paying for your order.

Analytical cookies

With the help of third parties, by means of analytical cookies we collect statistics on how users use our webshop. We can continue to improve our store for the benefit of our users by measuring website usage.

Marketing cookies

We place marketing cookies on our website. We also place marketing cookies on third party websites. We can combine the data from such marketing cookies. This enables us to offer you the most relevant marketing based on your online browsing, searching and buying behaviour. We use these marketing cookies to also keep track of which advertisements you have already seen or to prevent you from seeing the same thing often.

What do we do with your data?

We make use of your data for different purposes. By reading the following you will see what these purposes are. We make use of the data you have provided us with, but also use data which we have collected ourselves. For example, data on your activities on our website.

Registering for a training

To register for a training course, we require your name, email address and sometimes also your phone number. This enables us to schedule as well as keep you informed about your training. We only pass your data on to other parties if this is necessary for the training, i.e., for taking examinations. We require that such parties treats your data with the same confidentiality as we do.

We store this information for the duration of the training and, in the case of training certificates, during the duration of the certificate.

Advice on training

You are more than welcome to call us and chat with us via our website. In order for us to assist you as quickly as possible with your questions, we make use of your data and order history, we also make and store these notes. Such things are handy for when you call us again.

We will not contact you automatically or on a regular basis, unless we have your permission to do so. As a standard procedure we contact you once-off if you download a brochure or a white paper. We do this in order to ask if we can be of service to you.

Your name, email address as well as your phone number is stored in a uniform customer base.

This data is stored for as long as you remain our customer. If you are no longer a customer, you are more than welcome to inform us of this by contacting our customer service or sending us a message.


You may sign up for our various newsletters. This way you will be kept up-to-date on our promotions, activities and news. We have both general and personal newsletters. The personal newsletters are compiled based on your data. This makes the newsletter even móre interesting for you. If you do not wish to receive any more newsletters from us, you can inform us of this by clicking on the unsubscribe button.


We absolutely love reviews. Our customers do too. If you wish to write a review, please select whether your personal data or your name may be made visible to other visitors and if we may contact you with regards to your review. We keep track of who writes which review.