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Design Thinking Workshop

Gladwell Academy
The most effective creative problem solving solution.
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Our training advisor Sumit Jaiswal would love to help you further.


To think like a designer, learn to feel like your customer

Design thinking encourages teams and leaders to achieve optimum performance in everything they do: delivering better services, increased revenue, more timely and targeted products.

Worldwide, organizations just like yours are working hard to understand conditions that change continuously and environments that evolve rapidly, creating new - and unexpected - opportunities.

To help you navigate constant change, with the design thinking workshop, Gladwell empowers your teams with a common language and toolset for innovation, so your teams can tackle any type of challenge and design creative solutions.

Organizations skilled at design thinking can move quickly to explore possibilities, then create prototypes to test and refine. You can advance with confidence, and turn big opportunities into even bigger wins.

Gladwell India enables people to be effective problem solvers through training in user-centered design, supported by digital resources and expert guidance.

Learning goals

Learning goals

During this two-day course, you learn the theory behind design thinking and we’ll connect that to the application of the principles in an Agile team. The course is a well-balanced mix of cases, individual exercises, team exercises, and theory. The course will enable you to develop better and more creative solutions and innovate more quickly and with more success.

Customer Journey Mapping

A customer journey map helps you to expose the ‘pain’ (challenges, barriers) your customers are experiencing in dealing with your product or service. It visually and narratively clarifies where there are opportunities for improvement. During the course, you’ll work on your own situation as much as possible; do take as many of your colleagues to this course as you’d like!

Building personas

Who is your ideal customer? How does he or she work or live? What does he or she appreciate about your product? Where can you find him or her on the internet, and in the real world? By distinguishing several ideal customers, you’ll be better equipped to tailor your product to every customer group.

Why Design Thinking?

Today’s problems come in all shapes and sizes and are only growing more complex. Specialised roles, remote teams, and segmented organizations require innovative ways to tackle everyday challenges.

Start your journey today and make ideas reality by utilizing the power of structured thinking and creative collaboration with Design Thinking workshop.

Why do organizations need customer focused innovation and design thinking?

Innovation is positive change. Innovation is advancing and adapting to the enormous amounts of change we are experiencing. In order to thrive as a company and/or individual, positive change and forward movement are key. The design thinking workshop helps you to be more successful with the change by designing for and with the people you create your products, services, and programs…your customers and users.

“It was the program I’ve been waiting for, for quite a while. A mindful, timely program for professionals as we move forward together.”

Workshop Takeways

  • Appreciate and apply design thinking as a systematic approach of problem solving
  • Understand the unmet and unstated needs of the customer
  • Generating high impact ideas systematically
  • Validating ideas through prototyping
  • Converging concepts into business case


Meet the facilitator

Dr. Pavan Soni

Innovation Evangelist

Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He is the founder of Inflexion Point, offering programs on Design Thinking, Strategic Acumen, and Consulting Skills. He is the author of the book, Design Your Thinking, published by Penguin Random House in 2020. The book was one of the five books shortlisted for the '2021 BBLF CK Prahalad Best Business Book Award'.

Apart from being an Adjunct Faculty at ISB Hyderabad and IIM Bangalore, Pavan is a columnist at Mint, YourStory, Inc42, Entrepreneur and People Matters. He authors a monthly newsletter, Inflexion Point, which has been in circulation since 2008 and reaches over 20,000 enthusiasts across the world.


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